Chief Marketing Officer





5 key objectives
8 position requirements
9 competencies

The Chief Marketing Officer at a growth stage (Series B+) is responsible for driving growth and achieving results through strategic planning and execution, cross-functional management, and expertise in key marketing channels and trends.

The ideal candidate should have a proven track record in driving growth and achieving tangible results, as well as strong leadership and analytical skills. They should possess a deep understanding of various marketing channels and trends and be able to leverage data to make informed decisions.

Key objectives

Key objectives describe the objectives that the new employee has to achieve to be considered successful and help create the context for basic requirements and competencies.

The business has a clear understanding of how marketing money is spent and how that impacts business growth.

The business has a strong team of VPs and marketing specialists in place in critical functional areas, who are top-of-class in their respective channels.

Marketing has built strong working relationships with key functions that impact growth (product, sales, customer success).

Position requirements

Position requirements include the required experiences, qualifications, and skills needed to achieve the key objectives of the role.

Metrics and Analytics Mastery
Proficient in interpreting and leveraging marketing data analytics to understand how marketing expenditure impacts business growth.

  • Could you share an instance where your understanding and use of marketing data analytics significantly influenced a business decision or strategy?

  • How have you previously used marketing analytics to optimize the marketing budget and track its impact on business growth?

Look for evidence of the candidate's proficiency in using marketing analytics to inform decision-making and strategy. They should demonstrate how their use of data influenced marketing expenditure and contributed to business growth.

Comprehensive Cross-Functional Collaboration
A history of strong cross-functional collaboration with key stakeholders such as product, sales, and customer success teams.

  • Could you describe a time when your collaboration with other functions, such as product or sales, led to a successful marketing campaign?
  • Can you provide an example of a project that required extensive cross-functional collaboration and how you ensured its success?

The candidate should provide examples of successful cross-functional collaborations and how these collaborations positively impacted the business. The emphasis should be on their role in fostering effective collaborations and the strategies they used to align marketing efforts with the goals of other functions.

Leadership in Sales and Revenue Growth
Demonstrated experience in leading, scaling, and optimizing sales organizations, preferably within the SaaS industry or related sectors. A proven track record of achieving or exceeding revenue goals and expanding business globally is vital.

  • Can you describe a time when you scaled a sales organization to meet an ambitious revenue goal?

  • Tell me about a time when you led a sales team through a significant period of growth, such as international expansion.

Look for specific examples where the candidate demonstrated strong leadership skills in managing and scaling a sales team. They should be able to articulate their strategies for growth, how they managed challenges, and the outcomes, especially related to achieving or exceeding revenue goals and expanding globally.


Competencies are the knowledge, skills, and abilities required to perform a job successfully. They help to distinguish superior performance from the average.

Business Acumen

Understands the business and the competitive situation, evaluates the impact of business decisions, and is quick to take advantage of new business opportunities.

Analytical Thinking

Understands a complex and ambiguous problem by breaking it apart into smaller pieces, analyses information in a logical and methodical manner.

Strategic Thinking

Understands industry trends, develops future-oriented scenarios, articulates a compelling vision, and links strategic goals to daily work.

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